October 7, 2008
Weekly Ratings Highlights for Sept. 29-Oct. 5, 2008
Final National Ratings
For the Eighth Week Running, Disney Channel Ranks as
TV’s No. 1 Network in Total Day in Tweens 9-14
Disney Channel Extends its Streak as Cable’s No. 1 Network in Prime
to 183 Weeks in Kids 6-11 and to 179 Weeks in Tweens 9-14,
Marking Three and a Half Years of Dominance
For the Second Consecutive Week, Disney Channel’s Newest Hit Series,
“The Suite Life on Deck,” is the Week’s No. 1 TV Series in Kids 6-11
and Tweens 9-14, and Cable’s Most-Watched in Total Viewers
With “The Suite Life on Deck,” “Hannah Montana” and “Wizards of Waverly Place,” Disney Channel is Home to 3 of TV/Cable’s Top 5 Series in Target Kids
Saturday’s “Mickey Mouse Clubhouse” is the Week’s No. 1 TV Telecast
in Kids 2-5, and Ranks Among TV’s Top 10 Programs for the Week
in the Target Preschool Demo
Disney Channel Airs the Week’s Top 4 Cable Movies in Total Viewers with Franchise DCOM Films, “Return to Halloweentown,” “Halloweentown,” “Halloweentown High” and “Halloweentown II: Kalabar”
Disney Channel
- For the eighth consecutive week, Disney Channel was TV’s No. 1 network in Total Day in Tweens 9-14 (437,000/1.8 rating), overshadowing runner-up Nick by a 14% (385,000/1.6 rating).
- Disney Channel extended its streak as cable’s No. 1 network in Prime to 183 weeks in Kids 6-11 (1.1 million/4.5 rating) and to 179 weeks in Tweens 9-14 (945,000/3.9 rating), marking three and a half years of dominance.
- For the second consecutive week, Disney Channel’s newest hit series, “The Suite Life on Deck,” stood as the week’s No. 1 TV series in Kids 6-11 (1.7 million/7.1 rating) and Tweens 9-14 (1.6 million/6.7 rating), and cable’s most-watched in Total Viewers (3.8 million).
- In Kids 6-11, with “The Suite Life on Deck” (No. 1 – 1.7 million/7.1 rating), “Hannah Montana” (No. 3 – 952,000/3.9 rating) and “Wizards of Waverly Place” (No. 5 – 893,000/3.7 rating), Disney Channel delivered 3 of the week’s Top 5 TV programs in the target demo.
- In Tweens 9-14, with “The Suite Life on Deck” (No. 1 – 1.6 million/6.7 rating), “Wizards of Waverly Place” (No. 3 – 787,000/3.2 rating) and “Hannah Montana” (No. 4 – 714,000/2.9 rating), Disney Channel delivered 3 of the week’s Top 4 cable programs in the key Nielsen measure.
- In Kids 6-11, Disney Channel was home to the week’s Top 5 TV telecasts with “Phineas and Ferb” (1.8 million/7.4 rating, Friday, 8:30 – 9:00 p.m.), “The Suite Life on Deck” (1.7 million/7.1 rating, Friday, 8:00 – 8:30 p.m.), “Wizards of Waverly Place” (1.7 million/7.1 rating, Sunday, 8:30 – 9:00 p.m.), “Return to Halloweentown” (1.5 million/6.0 rating, Saturday, 9:00 – 10:40 p.m.) and “Halloweentown High” (1.5 million/6.0 rating, Friday, 9:00 – 10:35 p.m.).
- In Tweens 9-14, Disney Channel was home to the week’s Top 4 TV telecasts with “Wizards of Waverly Place” (1.7 million/7.0 rating, Sunday, 8:30 – 9:00 p.m.), “The Suite Life on Deck” (1.6 million/6.7 rating, Friday, 8:00 – 8:30 p.m.), “Phineas and Ferb” (1.4 million/5.6 rating, Friday, 8:30 – 9:00 p.m.) and “Halloweentown” (1.3 million/5.4 rating, Wednesday, 8:00 – 9:35 p.m.).
- Disney Channel aired the week’s Top 4 cable movies in Total Viewers with franchise DCOM titles “Return to Halloweentown” (3.6 million, Sunday, 9:00 – 10:40 p.m.), “Halloweentown” (3.4 million, Wednesday, 8:00 – 9:35 p.m.), “Halloweentown High” (3.2 million, Friday, 9:00 – 10:35 p.m.) and “Halloweentown II: Kalabar” (3.0 million, Thursday, 8:00 – 9:30 p.m.), marking the third week in a row the network had delivered at least 2 of cable’s most-watched movies for the week.
- Saturday’s “Mickey Mouse Clubhouse” (9:30 – 10:00 a.m.) stood as the week’s No. 1 TV telecast in Kids 2-5 (1.0 million/6.2 rating), with its lead-in telecast ranking a competitive sixth (906,000/5.5 rating).
- Overall, “Mickey Mouse Clubhouse” positioned among the week’s Top 10 TV series in target Kids 2-5 demo (No. 9 – 685,000/4.2 rating).
Source: Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 9/29/08-10/5/08). Rankings based on 000s, then US rating.
Contacts: Catherine Lord (818) 460-6628 catherine.lord@disney.com
Patti McTeague (818) 955-6743 patti.mcteague@disney.com
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