July 29, 2008
Weekly Ratings Highlights for July, 2008
Final National Ratings
Powered by “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert in 3D,” Disney Channel Is TV’s No. 1 Network in Total Day in Tweens 9-14
Disney Channel Captures Silver, Ranking as Cable’s
Second-Most-Watched Network in Prime in Viewers
Disney Channel’s Reign as Cable’s No. 1 Network in Prime Extends
To More Than 3 Straight Years in Kids 6-11 and Tweens 9-14
Debut of “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert in 3D”
Rocks the Competition, Ranking as TV’s No. 1 Telecast in Kids 6-11,
and TV’s No. 1 Live-Action Telecast in Tweens 9-14
This Week’s No. 2-Ranked Entertainment Cable Telecast in Total Viewers,
“Hannah Montana & Miley Cyrus: Best of Both Worlds Concert in 3D” Finishes
a Competitive 5th Out of the More Than 50,000 Cable Telecasts in July 08.
Led by “Best of Both Worlds Concert in 3D,” Disney Channel Airs 14 of the
Week’s Top 20 Cablecasts in Kids 6-11, and 12 of the Top 20 in Tweens 9-14
In Kids 6-11, with “Wizards of Waverly Place,” “Hannah Montana” and
“The Suite Life of Zack & Cody – Late Night,” Disney Channel Delivers
3 of the Month’s Top 5 Cable Series, and a Majority 6 of the Top 10
In Tweens 9-14, with “Wizards of Waverly Place,” “Hannah Montana” and
“The Suite Life of Zack & Cody – Late Night,” Disney Channel Owns 3 of
the Month’s Top 4 Cable Series, and a Dominant 6 of the Top 10 Overall
Playhouse Disney’s “Mickey Mouse Clubhouse” is TV’s No. 3 Program in Kids 2-5,
With Disney Channel Home to 4 of the Top 10 in the Target Preschool Demo
Disney Channel (July 08)
- In Total Day (580,000/2.4 rating), Disney Channel was TV’s top-rated network in Total Day in Tweens 9-14.
- Disney Channel took silver for the month, ranking as cable’s second-most-watched network in Prime in Total Viewers (2.5 million), topping third-place TNT by 4% (2.4 million).
- Disney Channel scored cable’s No. 1 spot in Prime for the 41st month running in Kids 6-11 (1.1 million/4.5 rating) and the 40th in Tweens 9-14 (881,000/3.6 rating).
- Disney Channel’s most-watched concert of all time, “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert in 3D” stood as TV’s No. 1 telecast for the month in Kids 6-11 (2.2 million) and TV’s No. 1 live-action telecast in Tweens 9-14 (1.8 million).
- This week’s No. 2-ranked entertainment cable telecast in Total Viewers (5.9 million), “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert in 3D” finished a competitive fifth out of the more than 50,000 cable telecasts in July 08.
- Led by “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert in 3D,” Disney Channel aired 14 of the week’s Top 20 cablecasts in Kids 6-11, and 12 of the Top 20 in Tweens 9-14.
- In Kids 6-11, Disney Channel owned 3 of the month’s Top 5 cable programs, and a majority 6 of the Top 10: “Wizards of Waverly Place” (No. 2 - 1.0 million/4.2 rating), “Hannah Montana” (No. 4 – 989,000/4.1 rating), “The Suite Life of Zack & Cody – Late Night” (No. 5 - 952,000/3.9 rating), “Phineas and Ferb” (No. 6 – 934,000/3.8 rating), “Hannah Montana – Late Night” (No. 7 – 933,000/3.8 rating) and “The Suite Life of Zack & Cody” (No. 10 - 915,000/3.8 rating).
- In Tweens 9-14, Disney Channel delivered 3 of the month’s Top 4 cable programs, and a dominant 6 of the Top 10: “Wizards of Waverly Place” (No. 2 – 880,000/3.6 rating), “Hannah Montana” (No. 3T – 828,000/3.4 rating), “The Suite Life of Zack & Cody – Late Night” (No. 3T - 828,000/3.4 rating), “Hannah Montana – Late Night” (No. 6 – 800,000/3.3 rating), “The Suite Life of Zack & Cody” (No. 8 - 765,000/3.1 rating) and “Phineas and Ferb” (No. 9 – 757,000/3.1 rating).
- In Kids 2-5, “Mickey Mouse Clubhouse” was TV’s No. 3 program (587,000/3.7 rating), with Disney Channel home to 4 of TV’s Top 10 in the target preschool demo: “Handy Manny” (No. 7 - 551,000/3.4 rating), “Little Einsteins” (No. 9 - 487,000/3.0 rating) and “My Friends Tigger & Pooh” (No. 10 – 470,000/2.9 rating).
Source: Nielsen Media Research, July 08: 6/30/08-7/27/08 -- Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. All rankings sorted on 000s, then rating.