March 4, 2008

Ratings Highlights February 1-29, 2008 – Final National Ratings

Disney Channel is Fabulous During its Month-Long

“Phineas and Ferb-ruary” Programming Event 

During the Event, “Phineas and Ferb” is Cable’s No. 1 Series in Kids 6-11

and TV’s No. 1 Animated Series in Tweens 9-14 and Key Boys

Averaging All Plays, “Phineas and Ferb” Stands as Cable’s

Most-Watched Original Series Throughout the 29-Day Stunt

“Phineas and Ferb-ruary” Makes Disney Channel TV’s No. 1 Network in its

Time Period in Target Kid Demographics, and Cable’s Most-Watched

 “Phineas and Ferb-ruary” Reaches 31.2 Million Unique Viewers in the U.S.,

and 37.3 Million Worldwide Since its February 1 Debut

A Hit on All Platforms, Disneychannel.com’s “Phineas and Ferb”

Supersite Attracts 4.1 Million Monthly Unique Visitors in February 08

On Leap-Day, “One Extraordinary Leap (Year)” Marathon Episodes Account for

TV’s Top 10 Telecasts for the Day in Kids 6-11, and 7 of the Top 10 in Tweens 9-14

With Several Leap-Day Episodes Drawing in the 3.2 to 3.5 Million Total Viewer Range, “Phineas and Ferb” Accounts for 5 of Friday’s Top 6 Most-Watched Cable Programs

“Phineas and Ferb-ruary” (2/1-2/29/08, 8:00-8:15 p.m.)

Following its record setting premiere as cable’s No. 1 animated series premiere ever in Tweens 9-14, Disney Channel’s original series, “Phineas and Ferb,” created by noted animation producers Dan Povenmire and Jeff "Swampy" Marsh for Walt Disney Television Animation, delivered strong ratings among both boy and girl demographics and Total Viewers on a global basis.  During the net’s month-long “Phineas and Ferb-ruary” programming extravaganza, Disney Channel owned cable’s No. 1 series in the frame in Kids 6-11, and TV’s No. 1 animated series in Tweens 9-14.  Impressively, to-date, “Phineas and Ferb” has reached 31.2 million unique viewers in the U.S., and 37.3 million worldwide. 

• Over the 29-day event, “Phineas and Ferb” was cable’s No. 1 series in Kids 6-11 (1.4 million/5.7 rating) and Girls 6-11 (833,000/7.0 rating), and the No. 1 animated TV series in Tweens 9-14 (1.1 million/4.3 rating), Tween Girls (614,000/5.1 rating), Boys 6-11 (541,000/4.4 rating) and Tweens Boys (432,000/3.5 rating).
• Averaging all plays, “Phineas and Ferb” stood as cable’s most-watched original series during the event in Total Viewers (2.8 million).

• From February 1-29, 2008, “Phineas and Ferb” ranked as cable’s most-watched program in its time period in Total Viewers (2.8 million) and made Disney Chanel the decisive No. 1 TV network in key kid demos: Kids 6-11 (1.4 million/5.7 rating), Girls 6-11 (833,000/7.0 rating), Tweens 9-14 (1.1 million/4.3 rating) and Tween Girls (614,000/5.1 rating).   Among boy demos, the net placed a competitive second in both Boys 6-11 (541,000/4.4 rating) and Tween Boys (432,000/3.5 rating).

• Since its global debut on February 1, 2008, “Phineas and Ferb” has reached 31.2 million unique viewers in the U.S., and 37.3 million worldwide.

• A hit on all platforms, during February 08, Disneychannel.com’s “Phineas and Ferb” supersite attracted 4.1 million monthly unique visitors, increasing by a solid 37% over the prior month (3.0 million).

• With several Leap-Day episodes delivering between 3.2 and 3.5 million Total Viewers, “Phineas and Ferb” accounted for 5 of Friday’s Top 6 most-watched cable programs, fronted by the 7:30 telecast (3.5 million).

• On Friday, February 29, “One Extraordinary Leap (Year)” marathon episodes accounted for TV’s Top 10 telecasts in Kids 6-11, led by a 7:30 p.m. replay (1.8 million/7.3 rating).  In Tweens 9-14, Disney Channel also owned the day’s Top 10 telecasts, as “Phineas and Ferb” episodes accounted for 7 of the Top 10.

• Overall, “Phineas and Ferb-ruary” delivered solid double-digit percentage gains over year-ago (2/1-3/1/07) time period levels, improving by 12% in Total Viewers (2.8 million vs. 2.5 million), by 27% in Kids 6-11 (1.4 million vs. 1.1 million) and by 14% in Tweens 9-14 (1.1 million vs. 961,000).  Gains were greatest among boy demos, up by 39% in Boys 6-11 (541,000 vs. 388,000) and by 26% in Tweens Boys (432,000 vs. 342,000).

 (Source: Nielsen Media Research (Preliminary National Ratings, Most Current, 2/1-2/29/08). Online: SiteCatalyst HBX, February 2008. Reach: NPower, 2/1-2/29/08, 6 min.  Ratings based on national rating unless otherwise noted.

Contacts:

Catherine Lord (818) 460-6628 catherine.lord@disney.com

Patti McTeague (818) 955-6743 patti.mcteague@disney.com

Pons Rongavilla (818) 460-5615 ponciano.rongavilla@disney.com

---Disney Channel---