February 26, 2008

Ratings Highlights for February 2008

Final National Ratings

Disney Channel Ranks as February 08’s Second-Most-Watched

Cable Network in Prime in Total Viewers

Disney Channel’s Reign as Cable’s No. 1 Network in Prime

Stands at 3 Straight Years in Kids 6-11 and Tweens 9-14

February 08 Qualifies as Disney Channel’s Most-Watched February on Record

in Prime and Total Day in Total Viewers and Target Kid Demos

In its Inaugural Month, “Phineas and Ferb” is Cable’s No. 1 Series

in Kids 6-11, and Takes Second in Tweens 9-14

In Kids 6-11, with “Phineas and Ferb,” “Wizards of Waverly Place” and

“The Suite Life of Zack & Cody,” Disney Channel Delivers 2 of the

Month’s Top 3 Cable Series, and 3 of the Top 5 Overall

With “Phineas and Ferb” and “Wizards of Waverly Place” Disney Channel

is Home to 2 of the Top 3 Series on All Cable in Tweens 9-14

Playhouse Disney Series “Mickey Mouse Clubhouse” and “Little Einsteins” Rank

Among the Month’s Top 10 Cable Programs in Target Kids 2-5 Preschool Demo

Disney Channel’s Playhouse Disney Block Enjoys its

Most-Watched February Ever in Total Viewers

Disney Channel (February 08)

• Disney Channel ranked as the month’s second-most-watched cable network in Prime in Total Viewers (2.4 million), topping third-place TNT by 4% (2.3 million).

• Disney Channel took cable’s No. 1 spot in Prime for the 36th month running in Kids 6-11 (1.0 million/4.2 rating) and the 35th in Tweens 9-14 (849,000/3.5 rating). 

• In February 08, Disney Channel’s delivered its largest February Prime audience on record in Total Viewers (2.4 million) and Kids 6-11 (1.0 million/4.2 rating).
• February 08 qualified as Disney Channel’s most-watched February in the net’s history in Total Day in Total Viewers (1.5 million), Kids 6-11 (562,000/2.3 rating) and Tweens 9-14 (465,000/1.9 rating).

• In its inaugural month, “Phineas and Ferb” was cable’s No. 1 series in Kids 6-11 (1.4 million/5.6 rating), and placed a competitive second in Tweens 9-14 (1.1 million/4.3 rating).

• In Kids 6-11, Disney Channel owned 2 of the month’s Top 3 cable programs, and 3 of the Top 5:     No. 1 “Phineas and Ferb” (1.4 million/5.6 rating), No. 3 “Wizards of Waverly Place” (1.2 million/4.8 rating) and No. 5 “The Suite Life of Zack & Cody” (1.1 million/4.6 rating).

• In Tweens 9-14, Disney Channel delivered 2 of the month’s Top 3 cable series as “Phineas and Ferb” (1.1 million/4.3 rating) and “Wizards of Waverly Place” (1.0 million/4.3 rating) finished in a virtual tie for second. 

• In Kids 2-5, “Mickey Mouse Clubhouse” (No. 6 - 748,000/4.7 rating) and “Little Einsteins” (No. 6 - 686,000/4.3 rating) placed among month’s Top 10 cable series in the target preschool demo.

• In February 08, Disney Channel’s Playhouse Disney block enjoyed its most-watched February ever in Total Viewers (1.2 million) in the daypart.

Source: Nielsen Media Research, February 08: 1/28/08-2/24/08 -- Live+7 blended with Live+SD where available.  Ratings based on national rating unless otherwise noted. All rankings sorted on 000s, then rating.

Contacts:

Catherine Lord (818) 460-6628 catherine.lord@disney.com

Patti McTeague (818) 955-6743 patti.mcteague@disney.com

Pons Rongavilla (818) 460-5615 ponciano.rongavilla@disney.com

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